We are an independent market research and public opinion survey agency. We focus especially on central and eastern european countries. Being oriented on full service, we conduct all types of market research projects.
We provide market research services not only in the countries of Central and Eastern Europe, but also in almost all the countries of the former Soviet Union, and other partners have, for example, as well as the Asian and South American markets. CEE ULTEX senior officers are members of the European Association ESOMAR
CEE ULTEX (former Global Dynamics) is an independent market research agency and public opinion survey agency. We focus especially on central and eastern european countries. Being oriented on full service, we conduct all types of market research projects.
Being oriented on full service, we conduct all types of market research projects. We conduct surveys for prestigious brands, continuous projects established on long-term partnerships and cooperation. Our international experiences and references speak for themselves. We are ready to prepare taylor-made solutions of your problems. We are willing to let you consult your market problems with our experienced specialists free of charge. We shall help you to apply our findings in practice so that your company can take as high as possible advantage of the results provided by our company. We are ready to provide you with complete service, beginning with analysis of your problem, selection of research method, through conducting the fieldwork up to analysis of the results, design of final report and presentation of results in your offices.
For Czech clients CEE ULTEX agency offers full range of marketing research services. We also offer unique methodical approaches, which increase the quality of collected data and their interpretation. The result of these new innovative approaches is significant difference for you, the client. Either you can get a black-and white, blurry „picture“ of your target group's views and opinions as a result of ordinary, standard research. Or... Or you can get a detailed full-colour image.
Our fundamental comparative advanage on the market is utmost focus on individual approach towards each client, each type of research, including efficient combinations of methods. Reason for this is that CEE ULTEX is not a big, global agency, with its flexibility is closer to the „rapid reaction unit than a clumsy army division“! Clients of CEE ULTEX are usually surprised by the utilization of survey results in practice. As they do not get dozens of bar charts in which they they easily get lost, but they get specific, clear, explicit answers to their questions! Reponsibility for practical impact and use of survey in practice – that is fundamental company philosophy of CEE ULTEX!
CEE ULTEX offer you the full market research service. We offer both quantitative surveys based on nationwide representative samples of respondents and qualitative research, be it e.g. Focus Group Discussions or In-Depth Interviews or Consumer Surveys or Business-to-Business Research. Being oriented on full service, we conduct all types of market research projects.
Conservative, yet time-proven. Until this day (and with succes and positive references from clients) we use "old school" method of collecting data using face-to-face interviews. This method allows maximal personal contact, questions and especially answers to them are more honest and precise. Besides, within the personal conversations it is possible to present not only creative concepts (images and videos), but also physically the products themseves.
Quality data quickly and cheaply. CATI represents a survey in a form of a phone call, when the respondent's answers are entered into the PC's right away by the questioner / operator. This approach does not match personal F2F interview, but its still more personal than for example survey in a form of online poll, not to mention representativenes of the sample. CATI still maintains signifiacant advantages – swiftness of data collection and result processing, direct aim towards target group and effective price results ratio (ammount and depth of data). If you need to know opinions, attitudes or behavior of entire Czech republic's population, or it's parts, follow trends and analyze changes; and need to get required data fast, we offer CATI as an alternative to more conservative personal inquiry in households or online polls.
"Brand is the only thing you are left with when your factory burns down." We analyze brands as if they were under and x-ray. Especially smaller and medium clients often do not attribute too much importance to the value of the brand and they don't even want to measure it. Our opinion is that the best interpreter of the brand are the customers themselves. Brand is basically brought to life by the customers racional experience with the product/service of the brand, emotional perception of the marketing comunication and confrontation of those two. Our BrandAlive method, which analyzes the relationship of the clients towards the brand as a relationship towards a living being, is based on this principle. Do you change opinion about your friend overnight? Let's ask customers how do they "live" with your brand!
Focused on POS (point of sale). We provide range of products and price maps of given areas. We collect relevant data about the range of the goodsm prices in monitored businesses, location of the products (shelf monitoring) or POP campaign focused on supporting sales (i.e. tasting). We are also able to "measure“ efficiency of the bigger events like road show. Within the "Retail Police" project we will monitor indoor marketing, advertisment in the place of sales (ads on shop windows, shop signs, leaflets inside the businesses, POS eye-catchers, woblers etc.). This research can also help you with cooperation and supervision over your sales representatives – it involves interviewing of responsible employees in POS.
Answers you would not otherwise get. Apart from regular B2B surveys of all types in business world, we also offer surveys that pentrate the highest floors of firms, companies and corporations. EnterpriseQ&A method is focused on inter-company relationships, information channels, distribution channels, market potential of B2B clients, their satisfaction, needs and loyality. It is based of mixture of secondary and primary (qualitative and quantitative) data.In-depth interviews with field experts bring inspirational visions and trends. They provide very valueable information of "insiders“ and their recommendations for startegic marketing and planning.
Typical examples of use are for example:
Do you want to know the truth? How the salesmen work, when the owner/supervisor is not present? How the employees stick to your internal regulations and principles of your company culture and ethics? How accommodating, helpful and able to answer customer's questions are they? Our specially trained operatives pass off as client or customer either in your own company or the rival one and they investigate the approach of the workers (their communication skills, obligingness, responsiveness and also expertise and ability to answer questions), just as their tidiness of their appearance and overall impression. When it comes to mystery calls your company's telephone availability, is evaluated, how long must the client wait for the operator, how is he put through and so on. Apart from employees' behavior, the quality of the environment, availability of promotional and other materials, sticking to the working hours and suchlike can be monitored during mystery shopping. Our most frequent clients, who order this service are mainly financial institutions (banks, savings banks, insurance companies), but also operators of gas stations, car showrooms and suchlike.
Another interesting outputs you get within the comparative method "Mirror“, which classifies the difference between "wish image“ and "mirror image". Wish image is the desired image you create before the survey itself, it contains ideas you have about monitored problem. Questioners will not miss even the seemingly slightest details, that might negatively influence the purchase of potentional customer. After the survey, which will mercilessly discover the mirror image, that is the real image, the comparison is made, which is often suprising for the clients...
"Knowledgeable insider of the field has the same value as a spy in enemy's general staff during the war!“ Apart from stadard interviews and desk research projects we also offer an interesting combination of in-depth interviews with respondents – reputable experts in the given field, and data gathered from secondary (accessible/public) sources. Experts, or rather experts as respondents, are logically a contribution for their expert knowledge, professional experience and the range of knowledge in their field. Results is completed by adding statistical data, legislative information and other information from public sources. Research can be enhanced by important social, national or cultural contexts (stereotypes), which have quite an influence because of the power of mass media or respected specialized press.
Typical examples of use:
A journey to the core of respondent's soul. Be honest. Do you want to listen to the discussions of selected consumers during the group discussion or to get to the core of their shopping motivation? How to change traditional focus group discussion into focus group "interrogation“!? One of the possibilities is based among other things on the study "The Truth Never Stands in the Way of the Good Story: The Disortion of Stories in the Service of Entertainment“ (University of Illinois). For its sophisticated method of gradual inquiry, which is a soft version of cross-examination, it enables you much "harder data“ than from regular groups. Coordinated discusion groups are in general used for an in-depth (qualitative) evaluations of ideas, conceptions, ad campaigns, wrappers, labels, prices, in both in common populaton and bussiness domain. Similarly, it is possible to discover people's attitude to the variety of of social, economical or political issues. Part of this service is procuring necessary rooms, moderator, respondents, audio and video recordings, video player and TV in the case of showing a TV commercials etc, opoturnity to observe the course of the discussion in separate room (for client), in this case we provide an interpreter, refreshments etc. To ensure sufficient amount of information gathered by this method we recommend at least 3–4 group interviews or filling in the information from 1–2 groups by executing couple dozens of in-depth interviews. Number of respondents in a group is usually between 8–12.
Omnibus survey is a periodical service for the clients with precise time schedule: 12 times a year, ± 1 000 interviews in the respondent's households (randomly picked, non-repeating , nationwidely representative sample of the Czech republic's population of those over 16) in 84 sampling places distributed across the republic with regard to the settlement density and division of the population among urban and rural areas.
UltBus is especially appricieated by clients, who dont have major analytical or marketing departments. For a small additional charge, you will get a communication analysis, useful for practical use of the quantitative data regarding the questions you input.
TopBus – omnibus survey among the households with above-the-average income, ideal for clients, whose products and services fall into higher STANDARD and PREMIUM categories.
MotoBus – omnibus survey among the motorists, drivers. MotoBus is an excellent tool for measuring any activities associated with the motoristical market; e.g., advertising campaigns, sales promoting schemes or brand image and motorists attitudes.
Satisfaction with our work creates long-term relationships with clients.
I have collaborated with Mr Karel Vopicka from Ultex for more than 15 years. Ultex was in charge of recruiting consumers F2F within specific quotas. They were able year after year to recruit new consumers and guarantee the needed quality. They manage a good a reliable field force all over the country. They recruited at least 40‘000 consumers for our needs.
I have cooperated with Karel Vopička for over fifteen years. His reliability, professionalism, flexibility and high level of expertise have always been guaranty of the highest quality of realized projects. If you are looking for professional partner, do not hesitate with your choice.
We recommend Ultbus to our clients, because market recommendations can be effectively made out of Ultbus' outputs.
We cooperated with Ultex on several projects. Their performance was always professional, results followed expectations, comunication was problem-free. We always like to work with partners like this.
Since our work in CEE countries started in 1991, we thank you all satisfied clients who have allowed us to acquire more than 25 years of practical experience in these markets.
When conducting the commisioned projects, we use many different methodologies and techniques.
Our trained and experienced interviewers carry out face-to-face interviews in respondents´ households or in respondents´ working places, or conduct computer-aided telephone interviews, or mailing surveys.
Moreover, we carry out hall tests (incl. tasting food, or testing packages, draft advertisement etc.), household tests, and run household panels or retail outlets panels, etc.
Please do not hesitate to ask us to send you any information you need, send us your inquiry about any project you may require. We shall be happy to provide you with our quotations or to personally meet you to show you our products and to discuss a possible cooperation.